Four words: Keep it simple, stupid.
This means individualized service - You're the same, so why shouldn't your techie be the same every time? You'll always hear the same voice, see the same face.
I want to eliminate your need for the computer repair industry.
Sounds crazy, right? Maybe, but just like you I understand the relatively low importance of computers compared to everything else in our lives. In order to do that, I'll fix your computer problem at a simple and reasonable rate.
This means forward-looking service - TSS is devoted to promoting computer education & information.
This means preventive service - The easiest way to fix your next problem is to prevent it from ever happening.